Commercial And TV Production, Clearwater
Commercials & TV
Lateral Media shoots commercials and episodic TV out of Clearwater.
Why Choose Lateral Media for Commercial & TV Show Production in Clearwater?
Producing TV shows and commercials is more than just capturing scenes, it’s about telling compelling stories, evoking emotions, and creating unforgettable moments that connect with your audience.
Most jobs are a 30 second spot with cutdowns. Some run a full episode. On the water, tide and light set the schedule. Not every job is a broadcast job. The rest of the video work sits on its own page: product films, brand pieces, social cutdowns, anything that never goes near an airtime slot.
Still working out who to hire? How to choose a video production company covers what to ask before you book a shoot day. Cost is usually the second question. What actually fills a shoot day is the one to read before that call, because the answer turns out to be a shot list.
- Jarod Ruszkowski is our TV Production Manager, so full episodes are in house.
- We shoot with our own gimbals, drones and on-water rigs.
- Your logo animation and lower thirds come from our own designers.
- We deliver the master plus 30 and 15 second cutdowns and vertical cuts.
Creative Story Telling
We write the script and build the shot list before anyone loads a camera bag, so nobody is inventing shots on the day.
High-Quality Production
Shoot day runs on the call sheet we sent you, with a drone up if the wind allows and a chase boat if we need one.
Matched To Your Brand
Editors cut, grade and mix to your brand colors, here in Clearwater.
Cutdowns Delivered
You approve a cut, we fix the notes, then the files go out in every size you need.
Also In The Mix
We take the stills, plus websites, social, ads, email and AI marketing.
Website Development
Visually Stunning
Social Media Management
Paid Advertising
Photography
Email & Text Marketing
Direct Response Messaging
AI Marketing
Named In Answers
300+
Vetted Businesses
50+
Project Types
99%
Satisfaction Rate
$500K
Projects Created
Leadership Team
The Team Behind The Work
Vision drives us. Leadership executes.
Cameron Richardson
Owner/Operator
Spencer Murphy
Owner/Operator
Austin Young
Owner/Operator
Alejandro Guerra
Director of Operations
Jarod Ruszkowski
TV Production Manager
Kayla Livingston
Client Relations Manager
Questions we
get asked
Before the first call.
If yours is not on the list, call the office and ask. (727) 417-3582
Do you produce for broadcast, or only for online?
Both. There is a TV production manager on staff and ESPN is on the client list, so delivering to broadcast is not a one-off around here.
What happens on a commercial shoot day?
Cameras, lights and a drone come to you. The shoot happens on your boat, in your shop or on the job site, wherever the thing you sell actually lives.
Do you write the script, or do we?
We can. Most jobs start with us asking what you sell and who buys it, then writing from that. If you already have a script, bring it.
Can you shoot on the water?
A lot of what we shoot is on boats. Power-Pole, Shadow-Caster Marine, TopDek, Hubbard's Marina. Nobody here is nervous about a boat.
Let’s Build Something That Performs
Some clients want one commercial. Others want the site, the social calendar and the ad spend handled together.
Reach out and we’ll map the fastest path to growth.
Get In Touch
Book A Consultation
Tell us what you sell and what you have already tried, and we will say plainly whether we are the right shop. Or read first. The questions people ask before they hire anybody are answered on the site already, and none of the answers need you to call.