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Privacy Policy
Last Updated: September 7, 2026
Our Commitment to Your Privacy
We value your trust and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and the choices available to you.
Introduction
Simply Affordable Marketing LLC, a Florida limited liability company trading as Lateral Media (“Lateral Media,” “we,” “our,” or “us”), respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services, including video production, photography, website development, social media management, paid advertising, and email and text message marketing.
By using this website, you agree to the practices described in this Privacy Policy.
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Information We Collect
Depending on how you interact with our website, we may collect:
Personal Information
- Name
- Company name
- Email address
- Phone number
- Business information
- Project details
- Billing Information (When Applicable)
Technical Information
- IP address
- Browser type
- Device Information
- Operating System
- Referral URLs
- Pages Visited
- Time spent on website
Marketing & Analytics Information
- Website Interactions
- Advertising Engagement
- Cookie Identifiers
- Analytics Data
- Campaign Attribution
We do not intentionally collect sensitive personal information unless voluntarily provided by you.
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How We Collect Information
Information may be collected when you:
Personal Information
- Complete a contact form
- Schedule a consultation
- Request a proposal
- Subscribe to newsletters
- Download resources
- Browse our website
- Accept cookies
- Interact with advertisements
We also collect certain information automatically through cookies, analytics tools, and similar technologies.
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Why We Collect Your Information
Information may be collected when you:
Personal Information
- Respond to inquiries
- Provide requested services
- Create project proposals
- Improve our website
- Deliver customer support
- Process transactions
- Communicate regarding projects
- Interact with advertisements
- Send marketing communications (with consent where required)
- Measure website performance
- Improve advertising campaigns
- Protect against fraud and abuse
- Comply with legal obligations
For visitors located in the European Economic Area (EEA) or United Kingdom, our legal bases for processing may include:
- Your consent
- Performance of a contract
- Compliance with legal obligations
- Legitimate business interests
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Cookies & Tracking Technologies
Our website uses cookies and similar technologies to:
Personal Information
- Improve website functionality
- Remember user preferences
- Analyze website traffic
- Measure advertising performance
- Improve user experience
You may disable cookies through your browser settings; however, portions of the website may not function properly.
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Third-Party Services
We share limited information with service providers we rely on to run the business. They act on our instructions and may not use your information for their own marketing.
These providers include:
- Website hosting providers
- CRM and project management systems
- Scheduling platforms
- Email delivery providers
- Analytics providers
- Advertising platforms
- Payment processors
- Cloud storage providers
We do not sell your personal information.
Mobile numbers and text messaging consent are never included in information shared for marketing purposes. See the section on text messages below.
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Advertising & Analytics
We may use services such as:
Personal Information
- Google Analytics
- Google Ads
- Meta (Facebook & Instagram)
- LinkedIn Ads
- TikTok Ads
These services may collect anonymous usage information to improve advertising effectiveness and website performance.
Where required by law, users may opt out of targeted advertising.
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Email and Text Message Communications
If you give us your email address or your mobile number, we may send you:
- Project updates and account notifications
- Text messages about your project, if you have asked for them
- Company news and promotional email, if you have subscribed
You choose whether to receive text messages. Reply STOP to any message from us and the messages end. Reply HELP to any message for help. Message frequency varies. Message and data rates may apply from your carrier.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors who provide support services, such as the platform that delivers the message, is permitted. Text messaging originator opt-in data and consent will not be shared with any third party.
You may unsubscribe from email at any time using the unsubscribe link in any message, or by writing to us at the address below.
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Data Retention
We retain personal information only for as long as reasonably necessary to:
- Provide services
- Fulfill contractual obligations
- Meet legal requirements
- Resolve disputes
- Maintain business records
When information is no longer needed, it is securely deleted or anonymized.
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Data Security
We implement commercially reasonable safeguards including:
- SSL encryption
- Secure hosting
- Access controls
- Password protection
- Firewall protection
- Browse our website
- Software updates
- Limited employee access
While no online system can guarantee absolute security, we continually work to protect your information.
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International Data Transfers
Your information may be processed or stored in countries outside your own through our trusted service providers.
Where required, we implement appropriate safeguards to protect transferred information.
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Your Privacy Rights
Depending on where you live, you may have the right to:
- Access the personal information we collect about you
- Request correction of inaccurate personal information
- Request deletion of your personal information
- Request a copy of your personal information
- Opt out of certain marketing communications
- Opt out of targeted advertising where required by applicable law
- Withdraw consent where processing is based on your consent
If you are a resident of California or another state with applicable privacy laws, you may have additional rights regarding your personal information, including the right to know what information we collect, request access, correction, or deletion of your information, and exercise any applicable opt-out rights.
To exercise any applicable privacy rights, please contact us using the information provided at the end of this Privacy Policy.
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Do Not Track
Our website currently does not respond to browser “Do Not Track” signals.
Where applicable, we recognize legally required privacy preference signals such as the Global Privacy Control (GPC).
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Children's Privacy
Our website is not directed toward children under the age of 13.
We do not knowingly collect personal information from children. If we become aware that such information has been collected, it will be deleted promptly.
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Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of those websites.
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Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Any changes will be posted on this page along with a revised “Last Updated” date.
Continued use of our website after updates constitutes acceptance of the revised policy.
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Contact Information
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us.
Address
- Simply Affordable Marketing LLC, trading as Lateral Media. Registered address: 7999 3rd Ave S, Saint Petersburg, FL 33707. Office: 4585 140th Ave N #1009, Clearwater, FL 33762